La Prairie debuted the Pure Gold Revitalizing Essence, the newest addition to its Pure Gold Collection. The Pure Gold Revitalizing Essence will be available starting September 1.

Inspired by the complex effects of hormonal aging, the Pure Gold Revitalizing Essence is designed to replenish what time and biology may diminish: density, nourishment, comfort, and light.

The Revitalizing Essence is housed in a recyclable glass flacon. 

In alignment with La Prairie’s enduring commitment to sustainability and ethical sourcing, the gold used in the Essence is procured through a partnership with the Swiss Better Gold Association, supporting artisanal miners who pan for gold in rivers with minimal ecological impact.

Infused by La Prairie’s proprietary Advanced Pure Gold Diffusion System, the Essence supports the skin through visible signs of hormonal change. 

Powered by an advanced delivery system composed of La Prairie’s Exclusive Cellular Complex, Gold & Peptide Powered Meno Complex, and time-released Glabridin, the Essence addresses skin’s natural loss of density and resilience. 

This triad of potent ingredients is designed to stimulate collagen-boosting mechanisms, strengthen the skin’s barrier function, and calm sensitivity, all while awakening skin with a revitalized glow. 

The Pure Gold Revitalizing Essence is intended to be the first step of the Pure Gold ritual, used morning and evening after cleansing and toning.

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